CHORE agrees with Honolulu Advertiser columnist Lee Cataluna that Hawaiian Electric’s recent half-page newspaper “apology ad” to Waianae Coast residents was a “good start.”
Since “Helping” is part of CHORE’s charter, we offer this helpful advice: Don’t stop there. We suggested earlier this week that bold steps are needed for HECO to restore its reputation in the area.
Full-on community meetings along the coast would demonstrate the company’s resolve to step up to the criticism and the challenge of improving power reliability in leeward Oahu.
Face-to-face meetings with residents will be infinitely more effective than signed statements published on paper.
CHORE was launched in 2006 after an inadequate response to an earthquake emergency in Hawaii. That event revealed an opening for average citizens to contribute experience-based suggestions to improve crisis communications. The many deaths recorded after California's wildfires in 2017-18, the wildfire destruction of Lahaina, Maui in 2023, and the tragic Texas floods in 2025 also revealed gaps in officials' ability to communicate effectively. Visitors are invited to comment.
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