Education officials throughout the country are analyzing their emergency response procedures in the aftermath of yesterday’s mass slaughter at Virginia Tech. Both the Honolulu Advertiser and Honolulu Star-Bulletin take on the issue in stories today.
In the Star-Bulletin story headlined "UH touts e-mail, phone and PA warnings", a University of Hawaii spokesman describes the institution’s current thinking:
During an emergency, UH administrators can notify faculty, staff and students on campus through email, telephone and even through the broadcast news media (the spokesman said). If the chancellor decides there is a need to notify people on campus that there is still a danger, the most immediate means of alerting them would be through e-mail.
Without giving a source, the Advertiser story notes the same mindset:
UH-Manoa does not have a public address system, and students and staff would be notified of a crisis by e-mail and telephone calls.
CHORE’s mission since its inception after the October earthquakes (our first post was six months ago today) has been to improve emergency communications by stimulating discussion here at this blog, and we’ll continue doing so now.
Too Reliant on Email?
As the Bulletin’s story notes, the email channel works for people sitting in front of a computer, but what percentage of a campus’s population is doing that at any given moment? We have to think it’s small.
Email certainly is one channel to use, but don’t stop there. How do UH officials propose to alert students in class, walking through campus, studying in Hamilton Library or eating lunch in Paradise Palms? Email won’t reach anyone who isn't on-line, and neither will cell phone text messaging if phones are turned off (many UH professors and instructors tell their students to turn off their cell phones at the start of each class).
The Advertiser story notes the absence of a loudspeaker system under centralized control for instant communication throughout campus buildings and grounds. The Star-Bulletin mentions reliance on mobile loudspeakers, which suggests spotty coverage impeded by the “human factor”; the Campus Center and vicinity might be covered, but announcements may not reach other areas:
“Campus security officers can spread out on campus and make announcements using mobile loudspeakers. School officials can also tap into the internal public address sound system in the Campus Center. The Campus Center also has speakers that can be heard in the surrounding area.”
What About Radio?
CHORE continues to think radio is being short-changed as the most ubiquitous communications channel going. When properly managed and rehearsed, radio station staffs should be able to respond instantaneously to an urgent need and blanket the entire island with an emergency broadcast.
Management and rehearsal is the key, and we’d like to know how recently any radio station has staged an emergency response drill in concert with an outside organization, such as the University. The Earthquake Sunday experience with radio wasn’t reassuring.
And as the Honolulu Community Media Council has suggested, the consolidation of the broadcast industry has resulted in personnel cutbacks at stations owned by the conglomerates. Station automation introduces new challenges to a rapid response.
Getting the Word Out
The sub-head in the Bulletin's story today is "The university says it can get the word out if gunfire erupts at the Manoa campus". Based on today's media coverage, we're not so sure about that and hope University officials aren't exposing an overly confident attitude. Additional planning and implementation of rapid response procedures can only help.
CHORE was launched in 2006 after officials responding to an earthquake emergency obviously didn't measure up; see CHORE's earliest posts. Their performance left an opening for average citizens to weigh in with experience-based suggestions to improve crisis communications. The many deaths recorded after California's wildfires also revealed gaps in officials' ability to communicate effectively. Visitors are invited to comment with their own ideas.
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I am a UHM alum, I don't think there was a great way I was being informed of the rapists and other things happening in emergency like situations. I graduated Computer Science and there are still some classes where no one has a laptop up. More and more students have pda's for email but they get so much email why check it in class just in case it is an emergency?
ReplyDeleteThe way I heard of things going on quickly was word of mouth, talking with friends and classmates on campus.
Shen, thank you for your observation, which seems to validate our belief that reliance on the new electronic gadetry may not be as effective as the old reliable -- word-of-mouth conversation. I believe taking that person-to-person contact to the next level over the radio can be more effective than email, PDAs and the rest. ~Doug
ReplyDeleteShen/Doug:
ReplyDeleteI agree with both of you. Email alerts or text msg's just won't cut it if the campus has "immediate notification" needs. I certainly don't monitor my emails minute by minute and as for text msg's I don't use it and I doubt whether more than 10% of the campus community has or uses that capability.
I do think radio is the more capable/robust communication vehicle once people have been made aware that an emergency situation exists but even radio doesn'twork as the immediate alert notifier.
Sound a siren. That will alert people to turn on their radio for more information about why the siren was sounded.
yhs