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Improved Public Information System Needed To Save Lives during California Wildfires in the New Abnormal

More lives were lost in the November 2018 Camp Fire that destroyed Paradise, CA than in any other fire in the state's history. As of November 20, the count had reached 79, with hundreds of residents still missing.
Survivors have complained they received no warning as flames raced into the community of 27,000 and destroyed nearly every structure. 

As reported widely, officials did not activate a warning system that was designed to issue evacuation alerts. Today’s San Francisco Chronicle reports:
“Like Sonoma County officials last year, authorities in Butte County are coming under attack for not issuing a wide-spread emergency message to cell phones, known as a Wireless Emergency Alert, or WEA, when the fire broke out.

“The high death toll of the Camp Fire is in large part due to people failing to learn of the danger and quickly evacuate. Several burned in their cars.”
Officials said the fire was so hot and fast-moving that “devastation is inevitable, especially as the climate continues…

Have Crisis Managers Forgotten Radio? Redding’s Emergency Preparedness Page Mentions Radio Only in Passing re Alerts about Threats and Evacuations

The Sunday July 29, 2018 Sacramento Bee reported that the Bledsoe family, which lost a great-grandmother and two great-grandchildren in the Carr fire that’s been raging in Northern California, had no idea an evacuation had been ordered. 
Is there no organized communications effort among all responding agencies in these crisis situations directing people to tune to one designated emergency radio station? Even flip phone owners presumably have access to radio. A multi-channel communications effort to direct people to listen for fast-changing alerts and evacuation orders on ONE RADIO STATION appears to not even exist. There isn’t a station owner or manager alive who’d refuse an official request to become the go-to station in a crisis.
Regarding the above headline: The City of Redding’s Emergency Preparedness website — https://www.cityofredding.org/departments/fire-department/prevention/emergency-preparedness — mentions radio only in passing as a reliable communications channel during li…